Although social media may be one of the first steps you take in promoting your business online, marketing yourself as a contractor, sub-contractor, developer, or business owner is a much more complex task than simply creating a website and Instagram profile. With over 75% of construction companies using social media to market themselves, it’s that much more difficult to get noticed by your target demographic. To keep up, your company must put time and effort into a few key marketing methods that will help you grow your sales.
This blog will go through a few basic elements of marketing and branding to ensure that you are reaching your target market and increasing revenue over time. Whether you are a contractor or construction business owner, hopefully, some of these concepts will inspire you to dive deeper into your own marketing efforts and critically think about how you can improve your sales!
Even if you don’t consider yourself to be tech-savvy, you must have social media for your business. Use it to connect with current clients and prospective clients and give them insight into what your business is all about. Give your followers helpful tips and how-tos to pique their interest and demonstrate that you are a specialist in your field. Social media is an excellent platform for showcasing your projects – whether it’s through pictures, infographics, short videos, or reviews on individual projects from clients! You can even implement giveaways that encourage users to follow you, come into your store, or get a discount.
Next, let’s talk about your website and google. A few good rules of thumb for your website are to constantly direct visitors to an action. Whether your call to action is contacting your office, filling out a form, or requesting more information, carefully consider the hierarchy of your website so these goals can be achieved.
Additionally, your website should be easy to find with a quick google search. In order to seem reputable, you can do a few things to optimize your position in a google search such as adding resources and blogs to your site, keeping an eye on your site speed, utilizing google keywords and ads, and writing metadata descriptions for your site. This will allow potential customers to easily find you and identify your business as trustworthy.
Something else that might help increase your building sales is to create a set sales process. Define each stage in your process, from visitors to closures, so you can keep track of leads and get deals closed faster. Start by assessing your company’s current performance indicators. What is the most common way people discover your company? How do you move a prospective customer from the beginning of the sales funnel to the end? Be sure to follow-up consistently and keep track of each lead by using a CRM. This might involve a discovery phone call, a quote, a follow-up meeting, and so on. Refine this method and figure out which procedures and lingo result in the most contracts signed.
Your company’s identity should be instantly recognized, and it should convey a sense of professionalism. This might go without saying, but take time to invest in your company’s branding. Aspects of your brand communicate your value and allow you to tell potential consumers who you are. Take this opportunity to create unique and customized client-facing pieces like a professional logo, color schemes, business cards, websites, and documentation (contracts, proposals, brochures, etc.). Staying consistent with your branding will allow future leads to recognize your business, making you seem trustworthy.
Have any more questions on increasing your business sales? Want to work with us on your next project? Give us a call today or contact us at bulldogsteeltx.com/contact.