As a contractor, you know that in order to stay ahead of the competition, you need to be utilizing social media and content marketing. But where do you start? And what should you be doing? Once you understand your branding and target audience, there are some approaches you can take as a business owner to get more exposure. In this blog post, we will discuss some of the best ways to use social media and content marketing to grow your construction business. Stay ahead of the curve and continue generating brand awareness for potential clients!
If you haven’t already, you’ll want to start by creating profiles on some of the most popular social networks. This includes Facebook, Twitter, LinkedIn, Instagram, and YouTube. Once your profiles are created, it’s time to get creative! Start sharing content related to your work such as projects you have completed or are currently working on, testimonials from satisfied customers, and more. Utilize social media to its fullest potential by engaging with others in your industry or geographic area through comments, likes, shares, and reposts.
Take your social media content a step further and hop on trends. Utilize social media stories, live streaming, and contests to get more eyeballs on your content. The more creative and authentic you can be with social media content, the better! Not only will an active social media presence connect you with potential customers, but it will also create a stronger brand for your business and reputability.
You can also take advantage of email marketing to grow your database and send out newsletters. Create content that is valuable to followers and provide them with tips, discounts, and specials that you may be offering. Utilize email campaigns to stay top-of-mind with your followers and continue building relationships with them.
If you don’t have a way to keep track of your client’s emails, it’s a great idea to invest in a CRM or email management system such as HubSpot or MailChimp. This way, you can easily keep track of contacts and send out timely emails that are automatically tailored to each individual customer.
Collaborations & Referral Programs
You’ll want to look for collaborative opportunities with other businesses in the construction industry or geographic area that could benefit both parties. Work with other contractors and businesses to create mutually beneficial campaigns, referral programs, and more that could help both your businesses grow in the long run.
An example of a referral program is working with a local real estate office. If they have a client who would prefer a custom home build, they could sell the land and then refer you as a residential contractor.
You can also advertise locally in your community. Use community events as a networking opportunity or consider sponsoring events. Getting your name out and becoming a pillar of your community is a great way to generate authentic brand awareness and trust from your potential clients.
By utilizing social media and content marketing tactics such as those outlined above, you can stay ahead of the competition and continue growing your construction business. Don’t forget to also brand yourself to ensure a consistent message across all social and content platforms. With the right strategy in place, you will be sure to see results!
For more information on social media and content marketing strategies for construction businesses, contact us today!